Jem’s is a story of a long journey, an enduring love, fulfilling dreams and modern pioneering.
It all began when Jeremy (Jem) gave up a comfortable and lucrative job at the White House in Washington DC, for the sake of brewing beer in Israel. As usual, he took this move with seriousness and intensity . . . while having a blast!
After researching the art of brewing, he discovered that contrary to the perceived image of brewers, the occupation required a variety of skills beyond drinking a lot. So, Jem decided to get a hospitality and management degree from F.I.U. in Florida and at the same time practiced and fine-tuned his brewing (and drinking) skills in his makeshift home brewery.
The next stop was a surprise- U.C. Davis in California to study Microbiology and The Advanced Sciences of Brewing. “To make perfect beer you need to understand the science of beer”, he would convince himself during mind-numbing chemistry and advanced sanitation classes.
To further quench his thirst for brewing knowledge and skills, Jem upped the ante and applied to Chicago’s Siebel Institute of Technology, the Mecca for beer industry education and way station for some of the world’s renowned brew masters. However, to his amazement, he was rejected.
Rejection didn’t stand in his way. Jem clenched his teeth and pushed forward understanding that to be accepted to the revered institute he would need some serious brewing experience. The next stop was as an assistant brewer at Oxford Brewing Company of Maryland. A year and a half and many bags of grain later, Jem was accepted to Siebel where he completed his academic studies, hung out with Budweiser and Coors Jr., and gained 10 kilos.
Armed with a battery of diplomas and experience, Jem continued to execute his plan with determination. He immigrated to Israel with his wife, two kids, five thousand dollars, and a dream of producing premium fresh beer in the Holy Land.
Here Dan came into the picture. Dan, a lawyer and entrepreneur originally from New York, heard about this strange pioneer with an overwhelming passion for beer and people, and was intrigued. The two met for a beer, the hops sparked and the deal was struck- Jem and Dan would establish a factory for fresh beer in Israel.
Well, maybe it wasn’t that easy. The journey was long and arduous, full of bureaucracy, business plans, searching for locations in dubious industrial zones, and mainly naysayers and skeptics who couldn’t understand what these two Americans were trying to do.
Finally, after extensive wanderings, they found an old factory in a dusty corner of Petach Tikva’s industrial zone. Where others would have turned their backs, the two saw the potential and decided that the dream will turn to reality at number 15 Hamagshimim Street.